eBay consumer-to-consumer (C2C) and business-to-consumer (B2C) Campaigns

To create effective eBay email and banner campaigns, both (C2C) encouraging users to sell their items on eBay or buy from other consumers, and (B2C) consistently driving traffic and conversions to professional sellers or eBay stores, it's important to tailor messaging, design, and offers to the specific needs of each group, through personalization using dynamic content tailored to the user's history (buyer vs. seller), mobile design, and urgency. We've implemented multiple campaigns with great success.